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There's a reason why these examples are exceptional -- "About Us" pages aren't always the most riveting parts of a company's website. In fact, they often look like an afterthought . But even if you don't have budget for juicy graphics, video, or parallax scrolling, there are other ways to make your "About Us" page unexpected with the copy alone. Marie Catrib's is a restaurant, so you might think their "About Us" page would be your typical "here's how we started, here's what we believe in, and here's our food" story. Marie Catrib's "About Us" page does tells us that -- but it does so in an unconventional way. Immediately, the user's eyes are drawn to a header that says, "It's okay to make a mess, experiments can lead to beautiful things ." Quite philosophical, for a place to have dinner.